Nova Estates
Real Estate
A property-evaluation platform, not an agency brochure — the featured property opens the site, and filtering, floor plans, side-by-side comparison and a private-viewing flow carry the visitor from discovery to inquiry.
Visual showcase — from the live concept
Problem
A property website with a lead qualification system built on top, so agents only spend time on serious inquiries — and a browsing experience that had to feel like evaluating a property, not scrolling a listings portal.
Approach
Put the property first: the site opens on a featured listing's facts — name, price, specifications — then builds a discovery flow around an always-visible filter instrument, per-city location profiles with travel times, and a drafting-inspired visual language of hairline rules and precise serif figures.
Solution
A complete platform: filterable portfolio, saved properties, side-by-side comparison selected straight from the browse grid, multi-floor conceptual floor plans with per-room areas, per-property location context, and a structured viewing-request flow that carries the chosen property through to the assigned agent.
Services Used
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